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Monday, October 19, 2009

The Most Powerful Generation in America

The Most Powerful Generation in America
By Donna J. Jodhan
The boomer generation has been described in so many ways and this particular generation may very well go down in history as one of the most talked about.  Be that as it may, here are some very important facts about this generation for you to keep in mind.
1. They are known as the sandwich generation because they are caught in the middle; having to take care of both aging parents as well as their own kids all at the same time.
2. They will probably go down in history as having had to weather one of the worst recessions.
3. They are presently caught in a situation whereby they have to decide between either having to work longer to protect their nest eggs or retire early and look for more satisfying careers. 
4. they comprise one of the largest consumer markets.
5. they are poised to become the most influential generation.
I am going to leave you with a very interesting article to read.  One that talks more about the ways and habits of aging baby boomers.  Please see below.
Russell Simmons: The Most Powerful Generation in America
By Russell Simmons
It became clear, after the "baby boomers" were labelled and compartmentalized, that those born at the front end of the generation had totally different experiences than those born at the back end. ..... To you boomer children millennials, join the club and cry me a river. We are all having a hard time finding jobs. What's even more annoying is that the Boomers who are in charge tend to give their millennial children the jobs over us Gen Xers even though we have more ...
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I'm Donna J. Jodhan wishing you a terrific day and week.
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